social media marketing agencies

How Businesses Benefit From Social Media Marketing Agencies

Is it better to collaborate with social media marketing agencies or handle all the tasks independently? 

Although no one has a more profound understanding of your business than YOU, managing your social media in-house can be labor-intensive and time-consuming, turning it to be costly as well. Well, it might be a signal that’s why your social media presence is not producing the results you are hoping for.

There are currently 5 billion global social media users, and the numbers are increasing day by day. Your target audience is likely actively engaged on social media. If you’re looking to reach them, working with a proficient team of marketers who are committed to bringing in the desired results could be a game changer for your business.

Plus, it’s not stressful and saves you money and time. 

Why Is Social Media Marketing Important?

Let’s understand this with the help of social media marketing statistics indicating its impact:

  • The average US adult spends 2.25 hours daily on social media.
  • Over 70% of individuals with positive social media experiences recommend businesses to their networks.
  • Facebook users click on 12 ads monthly on average.
  • 81% of people use Instagram for product and service research.
  • Nearly 80% of Twitter users view businesses more positively with tweet responses.
  • 4 out of 5 LinkedIn users influence business decisions.
  • 46% of TikTok users engage solely with the app.

Top 5 Reasons Why Social Media Marketing Is Important For Your Business

1. Gives your team time back + saves you money

Partnering with a social media marketing agency brings an immediate advantage – you get a ready-to-go team right from the start. You don’t need to worry about training them because they already have the skills needed.

You’ll have quick access to a group of experts and various social media advertising tools, all at a much lower cost compared to building your big marketing team.

This allows your existing team to concentrate on what they do best, creating a better balance between work and personal life. Bringing in an agency to handle your marketing takes a load off your already busy schedule!

2. They are experts at what they do

Choosing a social media marketing agency means gaining access to a team of skilled professionals who excel in their respective areas. This team includes experts like –

  • Graphic Designers
  • Copywriters
  • Influencer Marketing Managers
  • Paid Media Specialists
  • Content Strategists
  • Photographers, Videographers,
  • Social Media Managers
  • Analytical Leads And Many More

Because agencies deal with diverse clients across different industries, they have a broad understanding of strategies and practices that can effectively work for your brand. Their primary role is to carry out top-notch social media campaigns for your business, aiming to achieve the best possible results and meet your performance goals.

Read More: How to market your business on social media.

3. Proven data and testing

Leading social media marketing agencies possess extensive historical data from diverse clients in various industries. This is advantageous because they likely have experience with a company in your field, enabling them to understand precisely which social media strategies will suit your requirements. They know what works and what doesn’t on each social media platform relevant to your niche.

4. Best Return on Investment

Getting help from a social media marketing agency can make things smoother and turn your social media fans into potential customers. These agencies can help with things like making cool graphics, using paid ads, working with influencers, planning content, managing your online community, creating content on-site, and more.

The agency will do all the hard work – researching, planning, strategizing, setting goals, testing campaigns, and executing them. This way, your business gets the best return on investment from your social media efforts.

5. Knowledge of best practices & current trends

Social media marketing agencies stay updated on the latest industry trends and platform updates, always aware of what to do and how to respond to significant changes.

Being well-versed in current best practices, agencies are constantly brainstorming new ways for your brand to engage with the audience. They know what’s trending and how to take advantage of it, which proves invaluable when your internal team is struggling with creative ideas.

Know More: Social Media Marketing Agency USA

6. Eyes on the price

Gaining 50,000 followers on social media might sound easy, but simply buying followers or running giveaways is not the right way. Many of those followers won’t be interested in your brand and may not engage or buy from you. Moreover, your account could get flagged and removed.

A social media marketing agency understands the right platforms, creates ads that connect with your audience, and finds influencers suitable for your brand. They stay updated on social media best practices and how different groups of people use social media. This helps build a larger and more engaged audience that is genuinely interested in what you offer.

Consider Working With A Social Media Marketing Agency 

If you want to boost your business’s social media marketing, partnering with a full-service digital marketing agency is the right step.

It’s a fantastic chance to revitalize your social strategy, generate leads, boost long-term revenue, and allocate more time to other aspects of your business.

At Skyview Advertising, we specialize in putting social media first. Our team seamlessly integrates with your internal team to maximize your brand’s reach. Explore our services to see how we can assist your brand in crafting and executing a successful social strategy.